About The Gross Profit Podcast
How a tech CEO's search for expertise became a networking platform for finance professionals
The Origin Story
After running ProcurementExpress.com for 10 years, James Kennedy, the CEO, realized he needed to establish a newsletter to connect with his audience. But there was a problem – as James describes it, he was "the wrong type of nerd." He needed actual experts in SMB operations and finance.
Instead of trying to become that expert himself, James made a bold decision: go find them. And that's exactly what he did.
Finding the Perfect Match
Pretty soon, James discovered that Fractional CFOs were a perfect fit for the podcast. This mutual partnership worked brilliantly for several reasons:
- Fractional CFOs were actively looking to promote their own consultancy businesses
- They possessed the deep financial expertise that made the podcast informative and valuable
- Their practical knowledge of SMB finance aligned perfectly with James's audience
A Win-Win-Win Scenario
The podcast has created a rare triple-win scenario:
For the Guests
Fractional CFOs get a spotlight on their expertise, raising their profiles and helping them connect with potential clients.
For the Audience
Subscribers receive a much better newsletter, now boasting an impressive 40% open rate, filled with genuinely valuable financial insights.
For James
The podcast has become his way of networking from the edge of the Atlantic, connecting him with industry leaders he might never have met otherwise.
The Journey Continues
Today, The Gross Profit Podcast serves as both a valuable resource for businesses seeking financial wisdom and a platform for Fractional CFOs to showcase their expertise.
What started as a simple need for newsletter content has evolved into a thriving community connecting finance professionals with the businesses that need them.
Meet the Team
James Kennedy
Host & CEO
James Kennedy is the CEO of ProcurementExpress.com and the host of The Gross Profit Podcast. From his base at the edge of the Atlantic, he connects with industry leaders and finance professionals to bring valuable insights to his audience.
Johan Vermeulen
Podcast Producer
Johan is a passionate Podcast Producer based in South Africa with a background in copywriting and digital marketing. He blends his creative writing skills with strategic marketing to create compelling content that resonates with people.
As a lifelong learner, Johan is always seeking new ways to connect with audiences and tell stories that not only inform, but also inspire.
Merushka Chetty
Executive & Administrative Support
Merushka brings over 20 years of experience providing exceptional executive and administrative support, excelling in managing schedules, emails, customer service, and social media profiles with professionalism and attention to detail.
Her background in office management and marketing includes managing client relationships, billing, and accounts, as well as developing social media strategies to boost brand awareness. She is passionate about using her skills to help businesses achieve their goals and grow their online presence.